“Hammer wasn’t nobody to play with” Kanye West Reveals How Jay Z Targeted MC Hammer and Lost | HO
Kanye West is spilling major tea! 🫖😱 In a jaw-dropping revelation, Kanye claims Jay Z once targeted MC Hammer in a high-stakes industry feud—but it didn’t go as planned. According to Kanye, Hammer fought back and came out on top, proving he’s not one to mess with 💥.
In a recent revelation that has sent waves through the hip-hop community, Kanye West exposed some untold history between Jay-Z and MC Hammer, shedding light on how Jay-Z’s attempt to shade Hammer in the 2010s backfired in a major way. According to Kanye, Jay-Z made a calculated move by targeting Hammer, but the response he received from the Oakland legend turned the situation upside down. Hammer didn’t just clap back—he flipped the script, and Kanye believes that Jay-Z might have underestimated Hammer’s deep street credibility and his ability to reclaim his power.
Let’s break this down. Jay-Z, in his 2010 track So Appalled, took a shot at MC Hammer with the line, “Hammer went broke, so you know I’m more focused, I lost 30 mil so I spent another 30, ‘cause unlike Hammer, 30 million can’t hurt me.” At first glance, this might seem like a typical competitive jab between two rap moguls, but Kanye suggests it was far more calculated. Jay-Z, always known for his business acumen, seemingly targeted Hammer with the intention of throwing some shade not only on his financial downfall but also to establish his dominance in the rap game. The idea was that Hammer, once a cultural icon, had fallen off, and Jay-Z was positioning himself as the new standard of success.
However, this wasn’t just a typical rap beef. Kanye reveals that Jay-Z’s words were aimed at more than just the surface-level insult; they were a strategic jab at Hammer’s legacy and his past financial troubles. What Jay-Z may not have realized was that Hammer wasn’t just some pop star who had faded into obscurity. He still had connections, street credibility, and most importantly, the fire to defend his name.
In response to Jay-Z’s diss, Hammer didn’t sit back and take it. Instead, he launched a fearless and over-the-top retaliation, releasing a diss track titled Better Run Run, along with a music video that was anything but subtle. The video featured a Jay-Z look-alike being chased by a devilish figure through a dark forest, with heavy religious and Illuminati symbolism.
The video ended with Hammer “baptizing” the character, flipping the narrative and turning the tables on Jay-Z in a way that no one expected. The imagery in the video was clearly designed to send a message—not just to Jay-Z, but to the whole hip-hop world: Hammer was not someone to be underestimated.
Kanye West was particularly impressed by this response. According to Kanye, Hammer’s retaliation wasn’t just about pride—it was about authenticity. While Jay-Z may have thought he could take a shot at Hammer without repercussions, Hammer’s ability to turn this moment into a cultural statement was significant. Kanye noted that the culture sided with Hammer, recognizing him not just as a pop star from the ’90s, but as someone who wasn’t going to let his legacy or street reputation be disrespected.
Kanye even implied that Jay-Z, typically seen as untouchable, might have regretted underestimating Hammer’s ability to retaliate. In Kanye’s view, Hammer’s “Better Run Run” video made people rethink Jay-Z’s position in the hip-hop hierarchy, showing that authenticity and real street credibility still carried weight, even in an era dominated by polished PR and calculated image management.
What’s interesting about Kanye’s revelations is how he emphasizes that Hammer’s fearlessness and authenticity were key in this beef. While Jay-Z had the financial power and lyrical superiority, it was Hammer’s willingness to stand his ground and fight back that ultimately made him come out on top. For Kanye, this was a crucial moment that proved to him that you didn’t have to conform to the expectations of the industry. Sometimes, it’s the raw authenticity that wins in the end.
The irony in all of this is that MC Hammer, a man often seen as a flashy dancer and pop star, had deep street credibility that was largely overlooked in his early career. Behind the bright lights and parachute pants, Hammer was someone with strong ties to Oakland’s rough neighborhoods, as well as connections to people in the streets and the hip-hop industry.
While many saw him as just a fun performer, Hammer had a fierce reputation, one that even people like Suge Knight respected. His pull in the industry was far stronger than many realized, and he wasn’t someone to be dismissed just because his style didn’t fit the typical “gangsta rapper” mold.
For Kanye, the Hammer-Jay-Z beef also served as a reminder of how personal the music industry can be. In the interview where he revealed these details, Kanye noted how Jay-Z’s diss wasn’t just a lyric, but an insult aimed at a man’s reputation. In his eyes, Hammer’s response was a powerful lesson about how to protect one’s legacy, especially when someone of Jay-Z’s stature takes aim.
Kanye even went as far as to suggest that Jay-Z didn’t just lose the battle, but that he might have learned something from it. After all, Jay-Z eventually tried to smooth things over with Hammer by referencing him in his book Decoded, showing a bit more respect for Hammer’s legacy. However, Kanye implies that the tension between the two hip-hop giants never fully dissipated, and for a moment, it was clear that Jay-Z had perhaps underestimated just how much power and respect Hammer still commanded.
In conclusion, Kanye West’s revelations about the Jay-Z vs. MC Hammer beef shed new light on a story that many had forgotten or underestimated. Hammer, despite his mainstream pop image, was no pushover. His street credibility and raw authenticity allowed him to flip the script on one of hip-hop’s biggest moguls, and in doing so, he earned the respect of a new generation.
For Kanye, this was a moment of clarity—a reminder that no matter how polished the image or how much power someone has, it’s the real, unshakable authenticity that ultimately defines a true legend in hip-hop.
MC Hammer releases song blasting Jay-Z
The U Can’t Touch This rapper returns to the mic to respond to taunts about his cashflow issues, with Better Run Run
The feud started so innocently. “Hammer went broke, so you know I’m more focused,” Jay-Z raps on So Appalled, a new song by Kanye West. “I lost 30 mil, so I spent another 30/ Cos unlike Hammer, 30 million can’t hurt me.” While the dig seems harmless enough – MC Hammer is infamous for losing his fortune, in the days before he became a minister-cum-reality-TV-producer – Hammer seemed unwilling to brush that dirt off his shoulder. “You wanted my attention #HellBoy (Jigga), you got it,” he wrote on Twitter. “The answer to Jay comes on Oct 31.”
That answer is a new song, and accompanying video, called Better Run Run. It depicts Hammer, 48, as a boxing, spitting, boardroom CEO – and Jay-Z as an overweight, fleeing sinner. Hammer’s Hov lookalike spends most of the video running from a man in a devil’s mask, at least until Hammer turns the horned one back and, like the evangelical Christian minister he is, dunks the Jay-Z stand-in in a lake.
While the video is decidedly square, full of dated dancing and a hokey boardroom scene, Hammer does get some zingers in. “Yo Jay, I got a Reasonable Doubt,” he raps, “if I knocked on your door would you come on out?” Or later, “I don’t Roc your wear.” While Hammer claims he went after Jay-Z because “[Jay] said my name,” and “in my era I checked every man who said my name,” the born-again rapper repeatedly suggests that Jay-Z is a sinner. He “romances the devil”, Hammer wrote on Twitter. We wonder what he’d make of Die Antwoord.
