At the recent Innovation Summit hosted by The Earthshot Prize and Bloomberg Philanthropies, actor Benedict Cumberbatch and theatre director Sophie Hunter took the stage to discuss the critical role of storytelling in addressing climate change.
A Call to Action
Cumberbatch began by expressing gratitude for the opportunity to share the stage with inspiring changemakers dedicated to improving our planet. He emphasized the global impact of The Earthshot Prize alumni, who are harnessing their passions to develop innovative solutions to pressing environmental challenges.
Hunter highlighted the importance of collective action, stating that everyone has a unique ability to drive change. For those in the arts and entertainment sectors, the platform they possess can raise awareness about climate issues and foster connections through powerful storytelling.
The Power of Art
Cumberbatch quoted philosopher Timothy Morton, who noted that art allows us to confront hard truths about climate change without being overwhelmed. He shared his recent experience premiering Salt of the Earth in Venice, a production developed through collaboration with scientists and activists. This piece aimed to shine a light on the often-overlooked salt marshes, which are vital ecosystems capturing significant amounts of carbon and supporting biodiversity.
Hunter added that salt marshes are crucial natural flood barriers, yet they face existential threats, with nearly half of the world’s historical marshes lost. Their collaboration aimed to create art that resonates deeply with audiences, fostering a sense of shared responsibility in addressing climate change.
Innovative Solutions in the Industry
In addition to storytelling, Hunter announced her involvement with the Green Rider initiative, championed alongside Sir David Attenborough’s grandson, Will. This initiative seeks to address sustainability challenges in the entertainment industry by adding a green clause to contracts, ensuring climate action is prioritized throughout the production process.
Cumberbatch stressed the importance of leading by example, urging industry professionals to adopt cleaner and fairer practices. He emphasized that climate action should be viewed as an opportunity for innovation rather than a burden.
A Shift in Narrative
The duo concluded their discussion by emphasizing the need to shift the narrative surrounding climate change from one of fear to one of possibility and agency. They expressed hope that through their storytelling and advocacy, they could inspire audiences to embrace inclusive and innovative solutions to the climate crisis.
Their inspiring words underscored the vital intersection of art, science, and community in the ongoing fight against climate change, reminding us all of the power we hold to effect meaningful change.
