Blake Lively and Justin Baldoni’s feud on the set of It Ends With Us is threatening to overshadow the film’s release, and it’s getting messier by the day. What was supposed to be a highly anticipated adaptation of Colleen Hoover’s bestselling novel has instead become a drama-filled spectacle that has fans, insiders, and even Hollywood veterans talking. So, what’s really going on behind the scenes of this much-hyped film? Let’s break it down.

Tension from the Start: Something Was Off Between Blake and Justin

The first signs of trouble emerged early on when Blake Lively and Justin Baldoni failed to do press together for the film, sparking rumors of tension between the two. At the movie’s premiere on August 6th, sources reported that the co-stars appeared to avoid each other. This only fueled speculations that something was very wrong between them.

According to multiple insiders, the tension on set was palpable. While Justin was both the director and a lead actor in the film, sources claim that his role as a director may have made things difficult, particularly when it came to managing Blake, who was also a producer. The two reportedly clashed over creative decisions, and there were whispers that Justin made Blake feel uncomfortable on set. It’s not just Blake who reportedly had issues with Justin—multiple cast members allegedly avoided him at the premiere, indicating a broader issue on set.

Creative Differences: Why Blake and Justin Clashed

One of the primary reasons for the feud seems to stem from creative differences between the two. As the director, Justin had a vision for the film, but Blake, also involved as a producer, had strong opinions of her own. Reports suggest that the friction between them boiled over during the post-production process, with Blake reportedly hiring her own editor to cut a version of the film because she wasn’t happy with Justin’s editing team.

One of the more public examples of their creative clash came over the use of Lana Del Rey’s song “Cherry” in the film’s soundtrack. Blake, who is a huge fan of the singer, fought to keep the song in the film, while Justin reportedly wanted to remove it, feeling it was too emotionally charged for the movie. Blake even addressed the situation in an interview, saying that she fought to keep the song because it matched the heavy, charged themes of the film. This battle over music perfectly encapsulates the larger creative rift between the two stars.

Ryan Reynolds Gets Involved: Is This a Family Affair?

In the midst of all this tension, Blake’s husband, Ryan Reynolds, got involved in the film’s production. Blake revealed that Ryan had written one of the key scenes in the movie, adding a personal touch to the project. While this may have seemed like a sweet family moment, it only added more fuel to the fire. Justin may have felt sidelined, as Blake’s family was now deeply embedded in the film’s creative process, which only further complicated their already strained working relationship.

Despite the behind-the-scenes drama, Justin has publicly praised Blake for her incredible acting and creative contributions to the film. He even went so far as to compare her to a Ferrari, saying that acting with her was like driving a high-performance car that responds instantly to direction. But even as he speaks fondly of her, it’s clear that their working relationship was far from smooth.

The PR Disaster: A Growing Rift Between Blake and Justin

As the press tour for It Ends With Us continues, the divide between Blake and Justin is becoming more apparent. In interviews, the two have been promoting the film in completely different ways. Justin focuses on the film’s serious themes—particularly its portrayal of domestic violence—and encourages men to take responsibility for their actions. Meanwhile, Blake has been more focused on her character’s wardrobe and how abuse doesn’t define her role. Fans have pointed out that it feels like they are promoting two very different movies, which only adds to the confusion and speculation surrounding their relationship.

Blake has also faced criticism for her behavior in interviews. During one interview, she made headlines for seemingly fat-shaming a reporter, which didn’t help her public image. The reporter had congratulated Blake on her pregnancy, to which Blake responded by sarcastically saying, “Congrats on your little bump,” a remark that many fans felt was rude and dismissive. This type of behavior, coupled with the ongoing drama with Justin, is beginning to tarnish her image.

The Fallout: Does This Feud Hurt the Movie?

As the drama surrounding Blake and Justin intensifies, it’s clear that it’s beginning to overshadow the actual movie itself. It Ends With Us was supposed to be a powerful, emotional story about love, trauma, and healing, but now the focus seems to be entirely on the behind-the-scenes tension between its two leads. Fans are questioning whether this feud will hurt the film’s success, especially since it seems to be diverting attention away from the important message the movie is trying to convey.

Justin’s decision to hire a PR crisis manager is a clear indication that the backlash is taking a toll on his reputation. He reportedly hired Melissa Nathan, a PR expert who helped manage Johnny Depp’s image during his defamation trial against Amber Heard. The fact that Justin needs crisis management only adds to the drama, as it paints him as a figure in need of damage control. The fact that many of his co-stars, including Colleen Hoover, the author of the original book, have distanced themselves from him on social media suggests that the rift is wider than anyone anticipated.

The Future: Can This Feud Be Mended?

With Blake and Justin continuing to avoid addressing their issues publicly, it’s unclear whether this feud can ever be resolved. What’s certain, though, is that this ongoing drama is taking a serious toll on both of their careers. While Justin may not be the clear-cut villain in this situation, the fact that most of the It Ends With Us cast doesn’t follow him on social media and has distanced themselves from him speaks volumes. If this feud continues to escalate, it could have long-term consequences for both of their futures in Hollywood.

The question now is: Can Blake and Justin put their differences aside for the sake of the film and its message, or will this feud continue to spiral out of control, overshadowing everything they worked so hard to create? Only time will tell, but one thing’s for sure—the drama surrounding It Ends With Us is far from over, and it’s only getting worse.